Project Overview

Package Project For the Visual Design course

Role:
Graphic Designer, Illustrator

Tools:
Illustrator

Timeline:
a month

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1.1 Design Brief

Beer often comes off as a more masculine drink because of its bitter taste, the way the media presents and markets it. It is often associated with sports or parties.

Example: men drinking beer after work, drinking beer to socialize, men drinking beer at sports events. I personally think beer does not have to be masculine, it can be a drink that is not just bitter but flavorful, colorful, and feminine.

Naked women in the industry are often promoted in a sexual way and I absolutely dislike it and want to make a different approach to it. Instead of seeing naked women as a sexual object, I want it to be a statement that speaks on being comfortable naked and loving our body the way it is.

1.2 Design Goals

The ultimate purpose of this design is to spread self-care and self-love. There are also some inspiring quotes in the design to make the statement more obvious.

1. Change the views of beer from only masculine to more feminine.
2. Attract younger women market with design and brand message
3. Promo body positivity and contribute to the women's community.

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02
Design Process

2.1 Inspiration

2.2 Brainstorming & initial sketches

I started on paper to get some ideas to start

3.1 Package design

Front Package :

Back Pacakge :

3.2 Lable design

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