Boba

A mobile app that helps people to find the best boba store nearby.

Project Overview

Mobile app project for the Interactive Design I course

Role:

UX/ UI Designer, Illustrator

Tools:

Adobe XD, Figma, Illustrator

Timeline:

Original Design - 3 weeks
Redesign- 1 month

Quick Links

01- Define
02- Research
03- Design Process
04- Final Outcome

Why Do I want to design Boba?

As a proud Taiwanese and boba lover, I have a high standard when it comes to milk tea and pearls. I struggled to find the best boba shop when I first moved to the US and so did my other friends that like boba. So I thought to myself... why don’t I design a better review app and just for boba? 😍️

01
Define

1.1 Problem

The review apps I have tried in the past don’t have enough information for me to find the boba store that fits my taste. I often lose my punched cards for the boba stores because they are so tiny and thin. The other thing is that I always ended up running late because of the long line in the boba store which is frustrating. I wish I had known about the line before I went.

1.2 Solution

BOBA - a review app only focusing on boba. it provides a detailed rating for each boba store such as the rating on tea, pearls, services, food, decoration, etc. Displays the waiting time for the stores. A reward system that lets the customers collect their points on their phones.

Boba is not just a review app but also a community for all the boba lovers. You can follow your friends and the boba stores. Also you can post and tag the stores you’ve visited while you enjoy your delicious boba.

1.3 Design Goals

02
Research

2.1 Who will be the target audience?

Primary Target

People who get boba 1-3+ times every week.

Secondary Target

People who get boba at least 2-3+ times every month.

Tertiary Target

People who get boba less than 5-10 times in a year

2.2 Persona

2.3 Competitors Feature Analysis

In the past, I have mostly used Yelp and Google to find boba places and I used TripAdvisor mostly for sightseeing.
Most of the time I find Yelp useful but just NOT for the boba stores.

03
Design Process

3.1 Inspirations

I found some pics of the boba drinks and use them as the inspiration for the design.

3.2 Branding

The branding is focused on the boba elements. I use Helvetica because it is simple and easy to read.

3.4 Logo

I have decided “boba“ will be the name for this app. It is obvious and catchy! I came up with the boba cup first, and I thought it just looks too boring and it blands into those free illustration vectors that you can find on the internet.

So I combined the boba cup witht BOBA. I love how it looks. There is a good contrast between the milk tea and the name of the app.

3.3 First Initial Design

The first concept of the design was for a school project in 2018 when I was new to UX/UI.

I decided to make a whole new design after learning more about UX/UI design skills. My first design lack of visual hierarchy and useful functions. The showcasing of the information was not effective, especially the font choices.
I believe I can do better now.